How do you simplify a complex product into a simple, engaging video? In this case, it started in the studio —building a DIY 360-degree turntable with painstaking attention to lighting and shadow. We talked to engineers, we talked to coffee lovers, and we showed how even the most advanced coffee grinder can be a simple part of anyone’s day.

Process is important. As Content Manager at Lazarus Naturals I made it my goal to create more connection between the product, and where it comes from. This is a gritty look at how the team grows 300-plus acres of hemp every year, to make high quality CBD that’s safe, potent, and affordable for all.

I’ve had more than my fair share of solo projects, but this is one I’m especially proud of. Farming Hope is a fantastic organization that needed someone to show the care, thought, and volume of food produced for homeless organizations during the pandemic. I directed, shot, and edited this piece entirely by myself, in less than a week.